Cost Per Lead (CPL) Model
Why Choose the Cost Per Lead (CPL) Model?
The primary benefit of the CPL model is that it is results-based, significantly reducing your financial risk compared to a fixed retainer model.
- Pay Only for Performance: You only pay for leads that are successfully qualified and delivered according to the agreed-upon criteria. If we don't deliver a qualified lead, you don't pay.
- Absorbed Failure Cost: The service provider (us) bears the cost of all prospecting efforts, research, and outreach that do not result in a qualified lead.
- Clear Acceptance Gate: Every lead must pass a formal acceptance review before an invoice is triggered, ensuring you maintain quality control.
Financial Predictability and Control
The CPL model simplifies budgeting by turning a variable labor cost into a fixed unit cost.
- Fixed Cost Per Lead (CPL): You know exactly how much each qualified lead will cost, making it simple to calculate your maximum Cost of Acquisition (CAC) at the top of the funnel.
- Easily Scalable Budget: Need more leads next month? You can easily adjust your budget to accommodate a higher target volume without negotiating resource allocation or changing fixed retainer fees.
- Clear ROI Measurement: Since the cost is fixed per unit, calculating the return on investment for the lead generation program is straightforward and transparent.
Volume & Speed Focus
If your primary objective is to rapidly fill the top of your sales pipeline with a high volume of contacts, the CPL model is highly efficient.
- Rapid Pipeline Fill: The model is optimized for generating lead quantity quickly to maintain high activity levels for your internal sales team.
- Outsourced Grind: It allows your in-house sales team to focus entirely on closing deals and managing later-stage opportunities, leaving the labor-intensive prospecting to us.
- Simple Success Metric: Success is purely measured by volume against a specific quality bar, making the program easy to manage and audit.